You may have heard that a Toyota won its first NASCAR Sprint Cup points race this week when Kyle Busch wheeled his Camry to victory at the Atlanta Motor Speedway.
That’s good stuff, and we’re thrilled about it. But we’re equally thrilled by a vote of confidence we received from an unexpected source recently – kind of an "attaboy" from the business community. We were ranked fifth in Fortune’s list of the top 20 most admired companies.
Actually, it was even better than that. We were the top-ranked automotive company. Just one other automotive company was included in the top-20 list, but it failed to crack the top 10.
This ranking is a pleasant piece of news because unlike the typical awards given cars and trucks, this ranking takes more into consideration than just the great hardware we produce.
It’s based on qualities that have everything to do with the way in which we produce that hardware. It’s based on business culture.
To arrive at what the folks at Fortune call "www.fivestartoyota.com," they employ a research firm to sort companies by industry and select the 10 largest in each industry. Then, executives, directors and analysts are asked to rate the companies in their own industries, and to mark each company with a score of from zero, for poor performance, to 10, for excellent performance. More than 3,300 responders provided rankings based on the following eight attributes: quality of management; quality of products and services; innovation; long-term investment value; financial soundness; people management: the ability to attract, develop and keep talented people; social responsibility and use of corporate assets.
And we were ranked fifth overall. We’re grateful for the recognition, and pleased to find ourselves in such interesting company, including the likes of Apple, Starbucks and Google.
So a win and a top-five ranking, right there with companies whose products many of us rely on every day. All we can hope for are a few more wins, and, maybe an even higher ranking next year.
That’s good stuff, and we’re thrilled about it. But we’re equally thrilled by a vote of confidence we received from an unexpected source recently – kind of an "attaboy" from the business community. We were ranked fifth in Fortune’s list of the top 20 most admired companies.
Actually, it was even better than that. We were the top-ranked automotive company. Just one other automotive company was included in the top-20 list, but it failed to crack the top 10.
This ranking is a pleasant piece of news because unlike the typical awards given cars and trucks, this ranking takes more into consideration than just the great hardware we produce.
It’s based on qualities that have everything to do with the way in which we produce that hardware. It’s based on business culture.
To arrive at what the folks at Fortune call "www.fivestartoyota.com," they employ a research firm to sort companies by industry and select the 10 largest in each industry. Then, executives, directors and analysts are asked to rate the companies in their own industries, and to mark each company with a score of from zero, for poor performance, to 10, for excellent performance. More than 3,300 responders provided rankings based on the following eight attributes: quality of management; quality of products and services; innovation; long-term investment value; financial soundness; people management: the ability to attract, develop and keep talented people; social responsibility and use of corporate assets.
And we were ranked fifth overall. We’re grateful for the recognition, and pleased to find ourselves in such interesting company, including the likes of Apple, Starbucks and Google.
So a win and a top-five ranking, right there with companies whose products many of us rely on every day. All we can hope for are a few more wins, and, maybe an even higher ranking next year.
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